Original Concept, Design, Build & Reporting

Training Portal

This project (my initiative) came from a call with the customer success team and resulted in a training portal that was used across sales, marketing & customer success.

  • 15% increase in engagement from key accounts
  • 8% increase in subscriptions
  • 35% of subscriptions stayed with us (for 3+ months).
View Case Study

Project Management

Website Redesign

The AutoEntry website needed work as the messaging was out of date, the creative looked dated also, and the user journey was a bit messy. This project was completed in <3 months.

  • Great feedback from clients and partners
  • 17% increase in pages per session
  • 1.5% increase in conversions
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Original Concept, Design & Build

Login Screen

The original request was to find a way to make contact with users to notify them of scheduled maintenance etc. I was able to turn this into a primary channel that is still used today.

  • Dramatic improvement to customer comms
  • Login Screen now generating engagement with content
  • Primary space to communicate with customers
View Case Study

Design

UI Design Project

This is the UI design that I submitted as part of my UI Design course with Institute of UX.

  • I scored 84% for the design
  • I got 87% in the exam
  • I learned a huge amount during the course and got some great feedback from the team there.
View Designs

A bit about me

If you have any questions... you could always interview me?

I was a graphic designer in a previous life. I did that for 15 years, working with software companies, ad aagencies and a bluechip company. I would always ask about the brief I was given which I later learned was me bing interested in Marketing.

I moved over to Digital Marketing, got a Masters in TU Dublin and worked in that space for 10 years, ending up as a DIgital Marketing Manager for a SaaS company.

The full customer journey was really interesting to me and so I've moved over to User Experience now. Again, I have a few qualifications and the next step for me is to start working in this area.

I have taken a year off from my last role as I wanted a break and I was lucky enough to be able to do that.

A quick intro (0:53)

I have hired people in the past and the first hurdle was always deciding who to interview. CVs usually look the same and say the same things, and so I decided to record a quick message.

SaaS Experience

10 plus years SaaS experience in design, marketing & website management roles.

Customer Journey

Worked on 3 SaaS customer journeys in recent years and learned a lot from each!

Team Player

Worked closely with people at all levels all the way up to CEOs. Respect is key!

Empathetic

The smartest person is always the one talking about what the customer wants.

Creative

Love an idea, or adding to someone elses, I know when to share and when not to :)

Curious

Always learning, sometimes from a colleague, sometimes from a customer.

Qualifications

I did my Masters in 2016, and I have started retraining again in recent years.

Course Title

Institute

Level, Grade

Year

Accessibility Design

UX Institute

Prof Cert, TBA

85%

Artificial Intelligence

UCD Academy

Prof Cert, TBA

Distinction

User Interface Design

UX Institute

Cert, Distinction

2025

User Experience Design

UCD Academy

Diploma, Distinction

2023-24

Content Marketing

Hubspot

Cert, NA*

2019

Sales Enablement

Hubspot

Cert, NA*

2019

Digital Marketing & Analytics

TU (DIT)

MSc, 2.1

2014-16

Digital Marketing

DM Institute

Diploma, Distinction

2012

* Hubspot exams are pass/fail.

Software that I use regularly

I have used many different tools over the years, including proprietary software.
These are the most relevant for UX.

UX/UI

Design

Admin

Comms

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